Pride. Passion. True ownership. That's how people who live in Jersey feel about their state. This 360 integrated campaign captures that spirit and in doing so has reshaped the New Jersey Lottery.
Launched in January 2015, it drove up sales immediately and continues to work hard for all segments of the lottery. Visually impactful with a compelling message, it has connected with both players and retail partners all while infusing a new level of energy into the brand.
Allegra is an all-encompassing brand. Base, D, Children's, Topical and Gelcaps. For the original OTC launch we created the iconic “Before & After” campaign that clearly expressed the brand message and resonated with allergy sufferers everywhere.
A hard-working campaign that continuously garnered high test scores it worked across the board as :10’s, :15’s, :30's, digital, print and in CRM. With the launch of Gelcaps the message is now focused on the speed of relief, something we do better than our competitors and what research has proved consumers want most.
If ever a brand needed revitalization, it was Pamprin. With only a small budget to work with, I needed to create a visual energy and spirit.
Using TV, digital and social media to target our young female market, this vibrant animation style connected instantly and breathed new life into this very old brand. Needless to say - the client was thrilled.
Talking about OAB is not an easy subject. Using the ladies room icon “Doris” we created a supportive advisor and friend to women sufferers. This memorable branding element with her personable style easily translated to digital, print, doctor office brochures and in CRM. It all worked together seamlessly making Detrol the brand leader.
Caregivers and Alzheimer’s sufferers need support and hope. Aricept is a medicine that tries to do both. In creating the emotional “Real Stories” campaign we touched on the truths of this disease all while offering knowledge and hope.
Working in TV, print and digital it won several awards including the Gold MM&M award for Best Campaign.
Allegra had a life once as a prescription medicine. In that cluttered world of allergy relievers it was just another brand. By creating the iconic allergy villains, “Ragweed and Pollen” who were repeatedly foiled by Allegra’s long-lasting efficacy, the brand finally had an identity that helped make it the #1 RX allergy brand. These memorable animated characters also had a life in print, digital and in doctor’s office brochures.
Healthy teeth make a healthy smile. This campaign was destined to reach consumers both in the US and globally and was created to connect with a wide target market.
When legs look and feel silky smooth no one wants to cover them up.
This campaign celebrates the freedom a woman feels when she throws out her pants and shows off her legs. Satin Care was introduced to the market globally in both TV and print.
A mammogram can save a life. Donations to NABCO go directly to that cause. This pro bono spot features the real women we all pass in our daily life and expresses how easily a difference can be made.
Gearheads. They love their cars and they love to take care of them.
This campaign of compelling facts really hit home, helping to solidify Mobil 1’s pre-eminent position. Strongly supported by dealers, the sales increased significantly worldwide.
Launched as a :60 spot on the Super Bowl and in movie theatres, this oldie but goodie won numerous awards. At a time when athletic footwear brands were starting to be as competitive as the athletes who wore them, it helped establish Foot Locker as the place to buy them.