Allegra had a life once as a prescription medicine. In that cluttered world of allergy relievers it was just another brand. By creating the iconic allergy villains, “Ragweed and Pollen” who were repeatedly foiled by Allegra’s long-lasting efficacy, the brand finally had an identity that helped make it the #1 RX allergy brand. These memorable animated characters also had a life in print, digital and in doctor’s office brochures.