Allegra is an all-encompassing brand. Base, D, Children's, Topical and Gelcaps. For the original OTC launch we created the iconic “Before & After” campaign that clearly expressed the brand message and resonated with allergy sufferers everywhere.
A hard-working campaign that continuously garnered high test scores it worked across the board as :10’s, :15’s, :30's, digital, print and in CRM. With the launch of Gelcaps the message is now focused on the speed of relief, something we do better than our competitors and what research has proved consumers want most.