This webpage was designed as part of the Gelcap launch.

The visuals were shot in unison with the TV production to create a cohesive look for the Allegra campaign. The graphics engage the consumer to find out more about relieving their allergy symptoms. 

Using the semi-enclosed space of bus shelters and life-size imagery, unexpected allergic situations are created for the consumer. Feeling an allergy attack? Allegra Gelcaps work fast and stay strong. This idea expands to interiors of buses, trains and elevators. 

The vibrant, graphic imagery from the Pamprin TV translated seamlessly to a digital banner.

This series of digital banners ads were designed to run as teasers to help seed the idea that “Anything can happen in Jersey” before the launch of the campaign.